It's a Journey...

Led product innovation for a maternal health company, setting the innovation strategy and running AI-assisted experiments on existing products to find growth gaps and turn them into revenue. I owned the relaunch of the core offering, the 0-1 build of a learning platform with nurses and clinical staff, and the growth of a junior product team.

Case Study Maternal Health · 0-1 Innovation

A Maternal Health Learning Platform

The Challenge

Expecting mothers, especially in the third and fourth trimester, often lack accessible, trustworthy education about birth preparation — while the organization needed a new, sustainable way to generate revenue from this product line.

What I Did

Set the innovation strategy and led AI-assisted experimentation (with Claude and Cursor) across existing products to find growth gaps. Led 0-1 development of a maternal health learning platform — defining user personas, end-to-end flows, and MVP scope, and shipping an interactive prototype in close collaboration with nurses and clinical staff. Designed and launched a birth preparation course, and defined success metrics spanning completion rate, attendance, and nurse-generated content. Mentored junior product talent along the way.

Why It Mattered

The platform turned clinical expertise into an engaging, accessible learning experience for expecting mothers — while proving out a viable new revenue line for the business.

Owned product strategy and the roadmap for a decentralized identity solution on Cardano. The goal was to take identity research to real partners, working between government representatives and technical teams, scoping MVP wallet and authentication features, and testing demand in other developing markets.

Case Study GovTech · Decentralized Identity

Verifiable Credentials for the Ethiopian Ministry of Education

The Challenge

Higher education institutions in Ethiopia relied on paper-based credentials that were slow to verify, easy to lose, and vulnerable to fraud — limiting students' ability to prove their qualifications to employers and institutions.

What I Did

Crafted the product strategy and roadmap for a decentralized identity solution built on Cardano. Coordinated between Ethiopian government representatives and internal technical teams to meet the obligations of a signed MOU, while leading privacy and multi-chain interoperability work with engineers and researchers. Defined the MVP for DID-based identity wallets and Cardano-native authentication, and ran market research across comparable economies, including Kenya.

Why It Mattered

Digital, verifiable credentials give students portable proof of their qualifications for life — a foundational building block for trust in education systems and the broader digital identity ecosystem across the region.

Co-founded and ran a mental wellness company for young Africans. I owned everything from product design, roadmap and technical development to partnerships with mental health professionals, fundraising and managing runway, with the goal of building a product people would stay with and pay for.

Case Study Mental Health & Wellness-Tech

Natrella Care — Wellness for a New Generation

Mobile app · Google Play & App Store

The Challenge

Mental health support across Africa is often stigmatized, fragmented, and hard to access — especially for millennials and Gen Z looking for self-care practices and trustworthy professional support.

What I Did

Founded and owned the product end-to-end — design, roadmap, and technical development from concept through launch, designed in Figma and launched on the Play Store and App Store. Built and grew a network of mental health professionals and digital wellness advocates, and led fundraising strategy while managing the company's runway.

Why It Mattered

Natrella Care gave young people across Africa a private, accessible way to explore self-care and connect with real professionals — turning passive interest in wellness into sustained, active engagement.

Product manager on Microsoft Authenticator in Identity Security, an app used by 60M+ people. My scope covered the app's UI/UX modernization, the feature roadmap driven by user research and data, smoother sign-in flows, and the compliance work that kept the app available in China-based app stores.

Case Study Identity Security · Consumer Scale

Microsoft Authenticator, Modernized for 60M+ People

The Challenge

A security app used by tens of millions of people every day needed to feel modern and effortless, without ever getting in the way of signing in — and had to stay available in markets with demanding compliance rules.

What I Did

Modernized the app's UI/UX with Microsoft Fluent Design and shipped the features users asked for most, including dark mode and enhanced search. Used research and data to redesign authentication flows that cut login friction, and streamlined compliance for China-based app stores.

Why It Mattered

Security only works when people actually use it. A calmer, more consistent experience made strong authentication easier for everyone, and kept millions of users connected.

Led product for KOKO's mobile app and distribution tools, with the goal of growing the network, adoption and revenue. The work spanned the app experience, the referral system, and keeping marketing, engineering and business teams aligned on shared KPIs.

Case Study Clean Energy · Growth

Growing the Network That Brings Clean Cooking Home

The Challenge

KOKO needed its clean cooking hardware to reach more households across Kenya. That depended on a growing network of distribution partners, and on customers who kept coming back and brought others with them.

What I Did

Led product development of the software behind KOKO's sales and distribution, driving user adoption and revenue growth. Brought marketing, engineering and business teams together around shared KPIs and a consistent user experience, and improved customer acquisition and retention by reworking the mobile app's referral system and loyalty programs.

Why It Mattered

Every new partner and referral meant more homes cooking with cleaner fuel. Better tools for the network turned growth into something the business could repeat, not just push.

Looked after product quality and support for Andela's internal engineering tools. I owned the QA process, ticket routing and support SLAs, and ran field UX research so distributed teams could plan, track and ship their work more smoothly.